Last June I had the pleasure to present at SMX Advanced about one of my favorite topics: improving the collaboration between SEOs and developers. While my session was about JavaScript for SEO, I took ...

Learn how to test your SEO theories using Python. Discover the steps required to pre-test search engine rank factors and validate implementation sitewide. When working on sites with traffic, there is ...

When it first became clear that clicks and user behavior influence rankings, many in the SEO industry dismissed it – until it became widely accepted. Today, the SEO vs. GEO debate is sparking similar ...

In SEO, there’s an even more important one – ABT, or “always be testing.” The more you test your theories about what works for your users, the more you’ll learn new strategies to optimize and improve ...

Chris shared a bunch of neat examples that are very helpful to help us understand this concept. SEO testing is a super fascinating area because of how hard it is to isolate variables in the test.

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...