Across the Bay Area, a growing cohort of founders, investors, and technologists is approaching parenthood in a way that looks very different from traditional family planning. Instead of relying on ...

A group of well-heeled, 30-something women sat down to dinner last spring at a table set with pregnancy-friendly mocktails and orchids, ready to hear a talk about how to optimize their offspring. Noor ...

Say you’re about to start in vitro fertilization and your clinic offers you a futuristic new option: It can analyze the DNA of the embryos you conceive and let you choose which one to implant based on ...