The Dude Perfect dudes are getting into the video game business in a bigger way, launching Fortnite-based Dude Perfect Dodgeball in a big step from their social-media roots as trick-shot creators ...

The investment, in partnership with private investment backer Highmount Capital, will be used to pursue new opportunities and projects, add creative partnerships and build a new management team.

Dude Perfect hired its first content chief to lead its push into new shows, formats, and talent. The YouTube troupe is prepping programming for young kids after adding content aimed at older fans.