“Brand Aware” explores the data-driven digital ad ecosystem from the marketer’s point of view. Today’s column is written by Madelyn Mills, director of marketing platforms and analytics at Providence ...

The Enterprise crew did not understand Data at first—after all, his clinical demeanor and unfamiliarity with social dynamics made him largely unrelatable. However, with time the crew came to ...

Enterprise IT has struggled with keeping data clean and accurate for decades. But AI can supercharge the problems caused by ...

Considering a data lake? Or reconsidering one? You are not alone. The topic of the value a data lake can add to an enterprise data architecture remains evergreen. However, the verdict on the value it ...

What could be worse than a major data breach involving millions of records that occurs at a well-known global company affecting millions of personal records? Answer: a cover-up of the entire incident.