Contextual advertising isn’t the privacy-safe panacea everyone thinks it is. As user-level IDs diminish on the web and in apps, publishers and ad tech companies are fighting over what “contextual ...

Could the “C” in CTV also stand for contextual? Companies with contextual ad products would have you believe so. Seedtag, IRIS.TV and GumGum are a few examples of players that insist they’re more than ...

From televisions to mobile phones, from advertising billboards to signs on city buses, it’s nearly impossible to avoid the advertising and marketing content all around us. It’s content overload, which ...

Comcast Advertising has released new research on the effects of contextual alignment in advertising. Larry Allen: Almost all of us as viewers have experienced the benefits of contextual alignment – ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

With the cookie going away, there’s a new opportunity to drive innovation on the creative side of the value chain. For too long, I think the advertising experience has been broken. The current ...

There is no discounting the power of marketing and the ways in which brands integrate their stories and narratives into the lives of engaged audiences. But what if we’ve become too narrow in how we ...

When it comes to emerging markets, just selling cannabis might seem like it’s enough. However, this advantage is short-lived as more brands join the market. To stand out, it’s crucial to have a ...

For marketers, the principle of advertising to the right consumer at the right time and in the right place continues to be more complicated in practice than theory. New regulations and tech company ...