Ross Hunter is the Founder and President of Copylab, a marketing communications agency that specializes in the financial services industry. Content is not king. It’s a soldier suited in armor. It’s a ...

Welcome to the wonderful world of quantitative content marketing analytics. It’s at this point where I hear you saying, “I was told there would be no math in marketing.” The good news is that all ...

This is the expectation-reality gap in content marketing. Teams expect their content to reach “the buyer.” But there is no singular buyer. There are six of them, at minimum, each with distinct ...

A link building strategy involves understanding: This information helps create a guiding policy that leads to coherent actions, adding value for content creators and encouraging them to share your ...

When I started updating an online course I’m teaching, I kept returning to the same uncomfortable observation: The content marketing profession has gotten remarkably good at producing content nobody ...

Charisma Glassman is Senior Partner & Global Head of Retail Advisory at Genpact, helping global brands transform the end-to-end value chain. I believe retailers are sitting on a goldmine of ...