As data loss grows, brands are rethinking tracking. Explore when a server-based setup delivers cleaner data and stronger ad ...
Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...
Client-side or server-side? Ask five streaming ad tech experts, and you’ll get six opinions. In this clip from Streaming Media NYC, Streaming Media’s Nadine Krefetz asks execs from Roku, Paramount, ...
Once you've delivered server-side objects to your client, you're going to need to manage them. Here's how to integrate a powerful client-side (and server-side) object manager into your application ...
With so much progress made virtualizing servers, many observers say it’s time to turn our attention to the desktop. But is it better to use client-side or server-side hypervisors? Hypervisors have, at ...