Blogging isn’t exactly easy. Content marketers know, it’s extremely challenging to continually come up with new topics, angles, and stories that relate to their industry or field. Really, journalists ...

Content marketing is a must if you want to boost your brand on a budget. But only 33% of brands have a content marketing strategy — and the brands that have a plan still struggle to come up with ...

It happens to every blogger: writer’s block – that period of time when you can’t find words or topics to write about. When you are writing multiple blogs on a specialty topic, it can be even more ...

While most business owners know the value of consistently posting content on their blogs, many struggle with deciding on what topics to write about. In fact, not knowing what to write about is one of ...

If I had to answer “Why blog?” in the context of a startup, the answers can be very many. One, to generate business and create leads. Two, to create a brand! Three, to learn and stay updated with ...

Blogging is a powerful way to market your company online, demonstrate your own expertise and increase your following. But a key reason why more entrepreneurs aren’t doing it is they aren’t sure what ...

Clients often ask how we come up with fresh ideas for blog content on a daily basis, particularly using the same keywords over and over each time. The answer is simple: inspiration is everywhere—in ...

When crafting a blog, financial advisors should focus on topics that resonate with their target audience. Topics like retirement planning, investment strategies and tax optimization are always ...

This excerpt is part of Entrepreneur.com’s Second-Quarter Startup Kit, which explores the fundamentals of starting up in a wide range of industries. In the book Start Your Own Blogging Business, the ...