Made-for-advertising (MFA) websites have been allowed to exist for years within the digital ecosystem and have contributed to the disruption of user experience, devaluing content, and creating ...

When advertisers buy programmatic ad inventory, their belief is that they are purchasing ad space on reputable sites so that they reach consumers in a moment of deep engagement. Anyone who spends ...

Advertising by more than 140 major global brands is supporting the proliferation of unreliable artificial intelligence-generated news and information websites (UAINs), according to an analysis ...

Everywhere you go online, you’re being tracked. Almost every time you visit a website, trackers gather data about your browsing and funnel it back into targeted advertising systems, which build up ...

The new offering could be incredibly disruptive to the rapidly evolving world of retail media. Amazon already captures more than three-quarters of the U.S. retail media market, in large part due to ...

As an independent ad tech advisor, Ivan provides professional advice to the CEO and C-level management of the company SmartyAds Inc. According to the August 2023 RTB Supply-Path Benchmarking report by ...