We saw a lot of campaigns that really stuck with people, mixing old feelings with new ideas. Let’s unpack some of the ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

Brands are really trying new things to grab our attention these days, and honestly, some of it is pretty clever. We’ve seen ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Real-time marketing did not attract much attention until Oreo’s blackout tweet stood out from all the million-dollar commercials that ran during the Super Bowl broadcast in February. As the seven-word ...

As much as the news media serves to inform the public, we're also here to give you something to talk about. Learning about the world around us provides the connective tissue for spirited interactions ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. In today's globalized marketplace, businesses are expanding ...