A California consumer has sued Erie and Elephant on the same day, claiming both insurers used the Meta Pixel to track website ...

CAPI, but make it easy. Conversion APIs have become standard issue for the big ad platforms. The idea is to shift conversion tracking from the browser to the server so it’s less exposed to browser and ...

(CN) — A federal judge on Wednesday denied Meta’s bid to dismiss a claim that its “pixel” code installed on tax-preparers’ websites functions as a so-called pen register in collecting metadata about ...

A German court has ordered Meta to pay €5,000 to a Facebook user after finding that its tracking pixel technology breaches the General Data Protection Regulation by collecting personal data from third ...