A developer who ships a solid app and then picks keywords by intuition is competing against teams that run keyword research, track position changes weekly, and monitor competitors' listing updates.

Uri Samet is the CEO of Buzz Dealer, a digital marketing firm specializes in organic traffic optimization, SEO, ASO, Digital PR and ORM. App store optimization (ASO) has become pivotal in dictating ...

Increasing visibility, harvesting high-intent users via that magic word (downloads), and ultimately seeing your app grow without unsustainable acquisition costs—that’s every app developer’s dream, ...

Paid user acquisition (UA) and Organic app store optimisation (ASO) strategies tend to be planned individually. Both work towards their targets without sharing learnings or synchronising the common ...

Every Wednesday and Friday, TechNode’s Briefing newsletter delivers a roundup of the most important news in China tech, straight to your inbox. Sign up Getting your apps discovered and downloaded is ...

ASO isn’t a set-it-and-forget-it practice. In Part 3 of this six-part masterclass, we’ll dispel common myths that keep you from establishing the kind of baked-in routine necessary to keep your apps ...